SOFTBIRD'S KEY INGREDIENTS

Our meticulously crafted formulations blend with the finest ingredients, nurturing your skin to reveal its inherent beauty.

  • Dragon Fruit

    Dragon fruit is a prebiotic solution to the rebalance and strengthen the skin microbiota due the presence of high level nutrients. Dragon fruit antioxidant property helps in combating free radicals and prevent premature aging. The extract’s hydrating properties contribute to skin moisture, making it beneficial for dry or dehydrated skin.

  • Aloe Vera

    Aloe vera extract has excellent moisturizing properties, as it contains polysaccharides that help attract and retain moisture in the skin. This makes it particularly beneficial for dry or dehydrated skin, helping to keep the skin soft, smooth, and hydrated. 

  • Hyaluronic Acid

    Hyaluronic acid (HA) is a powerhouse ingredient in skincare renowned for its exceptional ability to hydrate and plump the skin.  One of the most remarkable qualities of hyaluronic acid is its capacity to hold up to 1000 times its weight in water. This makes it incredibly effective at attracting and retaining moisture in the skin, resulting in a visibly plumper, more hydrated complexion.

  • Ceramides

    Ceramides are essential components of the skin's natural barrier, playing a crucial role in maintaining its health and integrity. In skincare, ceramides are often used to replenish and strengthen the skin barrier, making them valuable ingredients for addressing a variety of skin concerns.

  • Vitamin C

    Vitamin C, also known as ascorbic acid, is a powerhouse ingredient in skincare renowned for its numerous benefits. It's a potent antioxidant, which means it helps neutralize free radicals in the skin caused by factors like UV radiation, pollution, and stress.

  • Niacinamide

    Niacinamide, also known as vitamin B3 that offers a plethora of benefits for the skin. Its versatility makes it a favorite among skincare enthusiasts and professionals alike. Niacinamide has impressive anti-inflammatory properties, which can soothe redness, irritation, and sensitivity.

  • Glycerin

    Glycerin, a natural humectant, is a powerhouse ingredient in skincare. Its ability to attract moisture from the air and bind it to the skin makes it a staple in many products. In moisturizers, glycerin helps hydrate the skin, leaving it soft and supple without feeling greasy.

  • Allantoin

    Allantoin is a versatile and beneficial ingredient commonly found in skincare products due to its soothing, moisturizing, and skin-healing properties. It is a natural compound derived from plants such as comfrey, chamomile, and wheat germ.

  • Sodium PCA

    Sodium PCA, or sodium pyrrolidone carboxylic acid, is a natural humectant that is part of the skin's natural moisturizing factor (NMF). It is derived from amino acids and is widely used in skincare formulations for its hydrating and moisturizing properties.

  • Centella Asiactica

    Centella asiatica extract, also known as gotu kola or tiger grass, is a plant-derived ingredient that has been used for centuries in traditional medicine for its healing properties. Centella asiatica extract contains compounds such as asiaticoside, madecassoside, and asiatic acid.

  • Glycolic Acid

    Glycolic acid works by loosening the bonds between dead skin cells on the surface of the skin, allowing them to be easily sloughed off. This process of exfoliation helps to remove dull, dead skin cells, revealing fresher, brighter skin underneath.

  • Betaine

    Betaine is a naturally occurring osmolyte, meaning it helps the skin maintain water balance. It attracts moisture to the skin and enhances its ability to retain hydration, resulting in a plump, hydrated complexion.

  • Coconut water

    Coconut water is rich in electrolytes, such as potassium and magnesium, which help replenish and maintain the skin's hydration levels. It provides an instant boost of moisture to the skin, making it an excellent ingredient for hydrating dry or dehydrated skin. 

  • Licorice

    Licorice extract contains compounds such as glabridin and liquiritin that have been shown to inhibit tyrosinase activity, the enzyme responsible for melanin production. By reducing melanin synthesis, licorice extract can help fade dark spots, hyperpigmentation, and discoloration, resulting in a more even and radiant complexion. 

  • Bisabolol

    Bisabolol has potent anti-inflammatory properties that help soothe and calm irritated or inflamed skin. It can provide relief from conditions such as eczema, psoriasis, rosacea, and acne by reducing redness, swelling, and itching.